Founder of The Metaverse Insider, a GamesPad’s special advisor, and President of a global talent agency and media company Rumble Gaming. He is also a Co-Founder of MKM Esports, one of the world’s most influential law firms and management agencies dedicated exclusively to esports and content creators. He’s also from The Quantum Insider, a leading resource dedicated to making Quantum Technology accessible through news, information, media, and data.
GamesPad & BullPerks Co-Founder, Partner at BitBull Capital.
Great question! What creators can expect from Web 3.0 is the ability of direct interaction with their audience without intermediaries. To look at it from a Metaverse perspective, the creators will be able to collaborate with brands in various ways, including 3D experiences.
For example, an influencer, focused on a healthy lifestyle. carries workouts and invites fans over to the digital world to have fun together. At the same time, this whole action is sponsored by a clothing brand therefore the creator and fans should be wearing workout clothes, as an instance.
Content creators can increase their value by hosting virtual experiences and leveraging, for example, NFTs that enable influencers and brands to monetize these collaborative endeavors.
There are influencers that are digitizing themselves and can make their face relatively unknown to connect with their public on a whole different level. From a brand perspective, it allows them to evaluate brand safety.
It is a bit sad due to a lot of power becoming decentralized at the moment. However, for content creators, it’s very good because they own the distribution channels to their audiences.
People are already observing practical applications on a material level and it showcases where we’re headed. Plus, there’s so much money and smart individuals stepping into that space. In this way, it’s the matter of “when” the balance occurs between people and technology.
Metaverse is establishing a new form of interactive and immersive experiences. In the traditional world and even digital media, there’s a concept, so called “fourth wall”. That stands for inability of direct interaction with a commercial brand or an advertizer.
The metaverse is breaking it down. Now, a fan can connect with his/her favorite influencer in the comments, do shoutouts, etc. You’re there right next to your idol physically in the digital world.
In the past there was this wall in the form of a movie as an instance occurring between you and Tom Hanks; people didn’t have that access to a celebrity across the screen.
Let’s take an example of myself. From the Metaverse Insider perspective, right now we’re partnering with Sandbox with an aim of creating a new stand where individuals can walk around and grab a newspaper.
Why is this important?
It allows you to get the news in real time and the newspaper itself will automatically update, so you can read while walking and interacting in the ecosystem.
We still need to think about how we actually make it all from a more engaging perspective for both our and the user’s sides.
Number 1 is being an agent and working with so many influencers among different age groups.
Number 2 is answer your emails: you never know what opportunities have been hanging there; some of them might be even shocking!
Number 3 is persistence and patience: the influencer industry is one of the most competitive and there’s no barrier to entry. No one wants to be a doctor or a lawyer anymore; everyone wants to be a Tiktok influencer and it is not as glamorous as it seems. But if you’re truly dedicated and persistent, you’ll be successful.